Catherine GERMIER-HAMEL, Founder & CEO of Millennium Destinations, and Secretary of the Board of the Spanish Chamber of Commerce in Korea, attended the 11th Korea-Spain Forum, or XI Tribuna España-Corea, in Seoul, South Korea, on June 15, 2017.
The event was co-hosted by the Korea Foundation, Casa Asia, and Hankuk University of Foreign Studies, under the theme "Public Diplomacy for a Better Mutual Understanding".
Following the opening ceremony, with a keynote speech by Mr. Ildefonso Castro, Vice Minister of Foreign Affairs, Ministry of Foreign Affairs and Cooperation of the Spain, the first session on "Public Diplomacy, Tourism and Country Image" included presentations by the President of the Provincial Council of Malaga, and the Director of the Tourism Office of Spain, Turespaña, in Tokyo.
The 11th Korea-Spain Forum took place from June 14 to 16, 2017. This annual gathering offers a platform for dialogue and cooperation, essentially aimed at strengthening bilateral relations in the economic, academic and cultural spheres, as well as exploring opportunities for collaboration and foster relations between the respective civil societies of both countries.
June 15 2017 coincided with the World Tapas Day.
Spain is the top European destination for Korean tourists, with 341.000 arrivals registered in 2016.
Also read (Spanish):
Seúl acoge la XI Tribuna España-Corea, foro de diálogo y cooperación entre ambos países
On June 2, 2017, Catherine GERMIER-HAMEL, Founder & CEO of Millennium Destinations, delivered a presentation at the 2017 Sustainable Growth Jeollabuk-do Eco-Tourism Forum, on "Domestic and International Marketing for Ecotourism Development".
The Forum took place in the city of Jeonju, and was hosted by Jeonbuk Provincial Government, with the support of Jeolla-buk-do Eco-Tourism Sustainable Center.
Jeollabuk-do, or North Jeolla Province (aka Jeonbuk) is one of the nine South Korean Provinces, located in the southwest of the country. It is well-known for its agriculture, food, and abundant natural and cultural assets: a good start for an ecotourism development strategy.
On May 25, 2017, Catherine GERMIER-HAMEL, Founder & CEO of Millennium Destinations delivered a presentation titled "Korean Outbound Tourism Market: from Mass to Niches" to the members of ANTOR, the National Tourist Offices and Representatives in Korea (www.antor.or.kr).
South Korea recorded 22,183,190 international departures in 2016 (+ 14,9%). The market is still growing and maturing, with a big potential for non-Asian destinations (which still account for over 70% of outbound tourism).
Catherine GERMIER-HAMEL gave a lecture on May 22, 2017 on "Trends in Marketing & Sales in the Hospitality Industry" (or the Art of Converting strangers into Committed Community Members), at SIHOM - Sol International Hotel Management Dept., Sol International School at Woosong University in Daejeon, South Korea.
#digitalrevolution #millennials #AI #machinelearning #VR #UGC #storytelling #innovativeloyaltystrategies #neuromarketing #behavioraleconomics
2017 BSTF - Promoting sustainable tourism as a paradigm, a strategic vision, a business model, and a lifestyle
As a continuation of the Asia-Pacific Regional Consultation on the Sustainable Tourism Programme (STP) of the 10-Year Framework of Programmes on Sustainable Consumption and Production (10YFP) which took place in April 2014 in Busan, South Korea, the Korean Ministry of Culture, Sports and Tourism (MCST) and the Korea Tourism Organization, co-hosted the 2017 Busan Sustainable Tourism Forum (BSTF) on April 6 to 8, 2017.
Whereas 2017 has been declared International Year of Sustainable Tourism for Development (IY2017) by the United Nations, the Forum was aimed at building a consensus on the paradigm of sustainable tourism, and particularly its definition, application and dissemination, sharing ideas and insights on guidelines, standards, and good practices, and raising awareness of the 10YFP Sustainable Tourism Program (STP).
Through a series of panel discussions, 2017 BSTF was also an opportunity to discuss several issues related to the advance of sustainable tourism in South Korea, and globally, such as the promotion of consumption & production patterns, certification, criteria and monitoring, energy efficiency, and strategies to engage both the industry players and the consumers.
On the first day, Sofía GUTTIERREZ, UNWTO's Deputy-Director of Sustainable Development of Tourism Programme, delivered a keynote address on the 2017 International Year of Sustainable Tourism for Development, its road map, objectives and activities in the field of awareness-raising, advocacy and capacity-building to mobilize all stakeholders and foster positive changes in policies, practices and consumer behavior. Her presentation was concluded by the "Travel - Enjoy - Respect " video (see below).
Randy DURBAN, CEO of the Global Sustainable Tourism Council - GSTC gave a presentation titled "How Certification Impacts Sustainable Tourism". While highlighting the growing demand for certifications both from the supply and demand sides, he also stressed that mature destinations should focus on quality, and attract tourists who stay longer, spend more money and appreciate the local culture.
Svitlana MIKHALYEVA, Public Affairs Consultant at UN Environment (UNEP) moderated a discussion on the 10YFP STP as Coordination Desk Officer on behalf of the French Government (Ministry of Environment). She provided details on the various work areas and initiatives of the Programme, and insisted that sustainable tourism should be planned and implemented in a scientific and holistic way, taking into account the integrated, cross-cutting nature of tourism, with product life-cycle and value-chain approaches.
Neil ROGERS, CEO of Sweden-based Rogers & Co, made a comprehensive presentation illustrating Strategies for Sustainable Community-Based Tourism. In particular, he highlighted the necessity for destinations to attract the right tourists, i.e. those who care about their impact on the host destinations and local communities.
This presentation was followed by a panel discussion on "Future directions for Sustainable Tourism and the Role of Korea", moderated by Dr. Mihee KANG, Research Professor at the Research Institute of Agriculture and Sciences, at the Seoul National University, and GSTC Representative in South Korea.
Panelists included Catherine GERMIER-HAMEL, Founder & CEO of Seoul-based Millennium Destinations, Hyo-woo NA, CEO of Good Travel, Sun-bae PARK, Nakdong Estuary Eco-center, and Hak-soo KIM, Chair of Suncheon Bay Ecotourism Council.
Dr. KANG reminded that the term "sustainable tourism" (지속가능 관광) is not widespread in South Korea, whereas "fair tourism", "responsible tourism", or sometimes "ecotourism" was more commonly used, and she requested the panelists to suggest their own definitions.
According to Catherine GERMIER-HAMEL, "sustainable tourism" may be defined differently according to the different perspectives of policy-makers, professionals and tourists, and it could be either "a strategic vision, a business model, and a lifestyle".
She also suggested that, tourism being a human activity which is highly sensitive to context, there should be more research in the field of behavioral sciences in order to better understand how tourist behaviors could be influenced towards sustainable consumption and responsible choices. For her, sustainable tourism should be promoted as a default option, for example through smart technologies, serious games, and joint actions with lifestyle brands.
She added that Asian countries, where social norms and peer pressure tend to be prevalent, could lead the way in that area.
Finally, she hinted that sustainable tourism could be viewed as an oxymoron, with many inbound and outbound countries are encouraging over-consumption and overproduction, with a strong focus on numbers and quantitative data, while carrying capacity is becoming a key issue.
The second day of the 2017 BSTF was dedicated to expert discussions organized in four groups: 1. Measures for Sustainable Consumption & Production in the Tourism Industry; 2. Guidelines for Developing Sustainable Tourism; 3. Measures to Save Energy and Reduce Carbon Footprint in the Tourism Industry; and 4. Supporting the Tourism Industry and Destinations for Developing Ecotourism / Soft Mobility Packages.
What is the definition of sustainable tourism?
What is the rationale behind this concept? How can it be translated into action? How to better develop and mainstream it? How to optimize the environmental, socioeconomic and cultural impacts of tourism towards the achievement of the UN Sustainable Development Goals, and particularly Goals 8, 12 and 14, in which sustainable tourism is clearly mentioned?
These questions are not new, and many (if not all) of them remain unanswered not only for most stakeholders of the global tourism industry but also for the tourists as well. We would love to hear your opinion about this!
The 10YFP Sustainable Tourism Program (STP) is led by the World Tourism Organization (UNWTO), with the Governments of France (Ministry of the Environment, Energy and Marine Affairs), South Korea (Ministry of Culture, Tourism and Sports) and Morocco (Ministry of Tourism) serving as co-Leads.
According to UNWTO, international tourist arrivals are expected to reach 1.8 billion per year by 2030. Do the increasing socioeconomic importance of tourism globally, sustainable tourism (including ecotourism) has been recognized as a key vehicle for sustainable development by world leaders and has been integrated as one of the five initial programmes under the 10YFP, for both developing and developed countries.
While the United Nations General Assembly has designated 2017 as the International Year of Sustainable Tourism for Development, the World Tourism Organization (UNWTO) and the ST-EP Foundation co-hosted an award ceremony in honor of H.E. Mr. Ban Ki-moon and his dedication to global causes including human rights, sustainability and peace as 8th UN Secretary-General, in Seoul, South Korea.
This special event took place on March 22, 2017 at the Seoul Arts Center (SAC), in presence of H.E. Mr. Ban, H.E. Mr. Song Soo-keun, Korean Acting Minister of Culture, Sports and Tourism, Dr. Taleb Rifai, Secretary-General of UNWTO, and Amb. Dho Young-shim, Chairperson of the ST-EP Foundation based in Seoul, and UN Sustainable Development Goals (UN SDGs) Advocate.
Participants included former Korean Ministers, several ambassadors and members of the diplomatic community in Korea, officials of the Ministry of Culture, Sports and Tourism of the Republic of Korea, the head of UN ESCAP East and North-East Asia Office, officials of the Ministry of Culture, Sports and Tourism of the Republic of Korea, and the UNWTO Regional Director for Asia and the Pacific. Catherine Germier-Hamel, CEO of Millennium Destinations, was also present.
The guests had the opportunity to visit Le Corbusier Special Exhibition at Hangaram Design Museum, before attending the award ceremony on the same premises. After being introduced by Amb. Dho, Dr. Rifai delivered a warm speech focusing on the growing recognition of the tourism industry within the UN family over the past 10 years, and presented a plaque of appreciation to Mr. Ban, in recognition of his "valuable support and commitment, to the work of UNWTO in promoting sustainable tourism for peace, development, and poverty alleviation during his 10-year tenure as Secretary-General of the United Nations."
Dr. Rifai also reminded the audience that UNWTO was the youngest UN specialized agency, and that Mr. Ban visited its headquarters in Madrid on the occasion of his first visit to Spain as UN Secretary-General.
In his vibrant speech, Mr. Ban stressed the important role of the tourism industry, which "serves as ambassador of culture and mutual understanding, peace, reconciliation, tolerance and mutual respect."
Mr. Ban also shared his personal and sincere opinion on Amb. Dho’s candidacy to be the next Secretary-General of UNWTO, declaring that he had "great confidence and trust as a personal citizen of Korea that she can be the best [only next to Dr. Rifai] to promote tourism and by promoting tourism we can expect more peaceful societies."
Currently, Amb. Dho Young-shim is one of the seven candidates, and the only Asian and female candidate, running to be the next UNWTO Secretary-General, with the elections taking place in Madrid during the 105th session of the UNWTO Executive council in May 10-12, 2017.
Coming soon! International Forum of Education & Training Innovation for Hospitality & Tourism Industry - Hangzhou, China
The AMFORHT (World Association for Hospitality and tourism Education & Training) delegation for Hospitality Industry in China and 9FIRST EDUCATION are cordially inviting you to attend the International Forum of Education & Training Innovation for Hospitality & Tourism Industry (FETI), which will take place on April 14 and 15, 2017 in Hangzhou, China, under the theme "Innovation, Education & Inspiration".
This first edition has been designed as a global innovation platform allowing all its participants to share knowledge and ideas, and to create new business opportunities and projects.
Unique networking opportunities
Take the opportunity to meet over 400 participants and new contacts from the tourism and hospitality industry, professors, students from colleges/universities, from China and overseas.
Practical and strategic sharing & networking
FETI addresses a variety of topics such as the recent trends and developments in accommodation, catering, destinations, products, market segments, with a special focus on the Chinese economy.
Through its dense one-day program, FETI will provide an inspiring combination of keynote speeches and thematic presentations by international speakers, engaging networking events, and debates for the future.
Venue: Tourism College of Zhejiang (TCZJ), Hangzhou.
TCZJ is a public college of higher tourism education under the administration of both the National Tourism Administration of the People’s Republic of China and the People’s Government of Zhejiang Province. Among all national tourism colleges in China, TCZJ was the first to pass TedQual by UNWTO in 2010. Therefore, it has been regarded as one of the key colleges in China specialized in tourism education.
Programme (see full program attached and on the online here):
General Participation fees: 400 €
Includes all activities and meals on April 15, as well as pick up at the airport.
Special rate for AMFORHT Members: 250 €. Check how to be an Amforht member here.
Read more about the event, speakers and programme on the event website here.
Registration and information
Direct contact: Mrs Queency ZHAO, AMFORHT China Delegation Office/9FIRST EDUCATION
The 2016 Sustainable & Smart Tourism Forum (2016 SSTF) successfully took place in Seoul, South Korea, on October 10 and 11, 2016, under the theme “Co-creating Life-Changing Experiences".
The 2016 Sustainable & Smart Tourism Forum (2016 SSTF) was designed and organized by Seoul-based consulting firm Millennium Destinations, as a platform and a "playground" for gaining and sharing information and knowledge, skills and good practices in the fields of sustainable and smart tourism, as well as smart cities / destinations.
Under the theme “Co-creating Life-Changing Experiences”, the Forum gathered a global audience of around 100 professionals, CEOs, entrepreneurs, members of academia, government officials, diplomats, representatives of international organizations, NGOs, and other stakeholders involved in the travel, tourism, hospitality, and IT sectors, as well as urban planning, environmental management, Human Resources Development, etc.
During this two-day journey focused on creativity and diversity, which was marked by a significant presence of women and young people, participants were offered various opportunities to get a better understanding of issues related to smart and sustainable tourism, to explore new perspectives and trends in tourism innovation and marketing, and to discuss practical solutions to promote sustainable tourism production and consumption.
The first day of the 2016 SSTF featured three interactive sessions on “Sustainable & Smart Tourism: Markets, Opportunities, and Strategies”, “Sustainable & Smart Tourism Connecting People: Collaborative and Interactive Experiences”, and “Sustainable & Smart Tourism Destinations and Products: Exploring New Territories”.
2016 SSTF Speakers included entrepreneurs, managers, professors, promoters, movers, shakers, change makers, and influencers from the tourism, environmental engineering, and IT sectors, mostly Koreans and foreigners living in South Korea.
In order to reduce the environmental impact of the event, the 2016 SSTF was held right after the Global Sustainable Tourism Conference, in Suwon, South Korea, on Oct. 5 to 8, 2016, in order to maximize the benefits and optimize the impacts of attending both events.
Storytelling techniques, animations and short videos have been used to enhance the experience of the audience.
The sessions were followed by a round table about “Sustainable & Smart Tourism Standards, Labels, and Good Practices: Promoting Responsible Consumption & Production”, with contributions of the CEO of the Global Sustainable Tourism Council (GSTC), and the President of the World Association for Hospitality and Tourism Education & Training (AMFORHT), the main supporting organizations of the 2016 SSTF, among key panelists related to this topic.
At the end of this very intense and inspiring day, participants enjoyed a friendly networking cocktail.
The second day of the Forum started with a workshop on “Sustainable & Smart Trails”, with presentations about the “Wonhyo Pilgrimage Trail”, and the “Millennium Hikes” projects, both focusing on developing and promoting innovative mountain tourism products in South Korea and overseas. The program continued with field experiences, such as such as temple food lunch and temple stay activities, sponsored by the Cultural Corps of Korean Buddhism.
Catherine GERMIER-HAMEL, Founder & CEO of Millennium Destinations, mentioned that “organizing an international event with limited resources is a challenge, but if you adopt a smart and sustainable strategy, and if you focus on people, passion, and professionalism, you can make it happen.” She highlighted that “the 2016 SSTF is a compact event concentrating a lot of positive energy. Its main mission is to engage, entertain, and enlighten people who care about their environmental, societal and economic impacts, and who want to play an active role in promoting responsible and sustainable tourism values, and practices.”
Millennium Destinations made a point to invite small businesses and organizations, including startups, to participate actively in the Forum, not only as speakers and attendees, but also as members of the organizing team, for example Arirang Storytelling and Gastro Tour Seoul.
The even was also organized in preparation of the 2017 International Year of Sustainable Tourism, which has been declared by the United Nations (UN), and will be organized and implemented by the World Tourism Organization (UNWTO), “in collaboration with Governments, relevant organizations of the United Nations System, other international and regional organizations and other relevant stakeholders”.
Future editions of the Forum will be planned in connection with other tourism events.
Check the programe and titles of presentations here.
Get access to the presentations here
Facebook Page: 2016 Sustainable & Smart Tourism Forum
"Congratulations on a very successful and worthwhile conference!", Randy DURBAND, GSTC, CEO
"Thanks for inviting me to your first edition. I know how much time it takes to put something like that together, especially when you want to create something different that makes an impact. I very much enjoyed the content and the interaction", Jens THRAENHART, Mekong Tourism Coordinating Office, Executive Director
"Thanks for having taken the initiative to create this forum and all your support and deep investment in this very important part of our industry", Frédéric TAMBON, Atout France (France Tourism development Agency) Office in Korea, Director
"Thank you for organizing this very interesting forum. I hope it was the first of many to come", Louis HAAG, GreenBIM Engineering, Co-founder & CEO
"Thank you for this necessary and refreshing event, and for the opportunity to meet with people who care for a sustainable future. Looking forward to seeing you all at 2017 SSTF!", Stéphane MOT, SeoulVillage, creator
"Thanks again for this perfect organization, I really appreciated, and I also feel that something great is ongoing", Jean-Baptiste MATHIEU, Goodeos, CEO
About Smart and Sustainable Tourism
In order to strengthen their competitiveness and attractiveness, while optimizing the use of their human, cultural, and natural resources, tourism destinations are increasingly combining innovation and technologies with sustainable development strategies.
Particularly in Asia and Europe, sustainable and smart destinations have emerged to shape tomorrow’s tourism, through delivering enhanced experiences and interactions for the tourists, and maximizing the economic, social, and environmental benefits for the locals.
Due to its transversal and multidimensional dimensions, the tourism sector can contribute greatly to the smart revolution as a worldwide laboratory where innovative tools and experiences are co-created and co-evaluated.
The 2016 SSTF intended to provide a better understanding of the concept of sustainable & smart tourism, while exploring ways of maximizing its societal and business impacts.
Atout France, l’Agence de développement touristique de la France, est l’organisme chargé de renforcer le positionnement de la destination France à l’international .
Atout France entretient une connaissance approfondie des marchés touristiques qui lui permet de définir les actions favorisant la venue de visiteurs en France.
Elle apporte son expertise en ingénierie aux professionnels français afin d'accroître leur compétitivité et les accompagne également dans leurs opérations de marketing et de promotion à l’international.
Enfin, l’Agence est en charge de missions visant à améliorer la qualité des prestations offertes aux visiteurs.
Son fonctionnement partenarial permet de fédérer l’action de 1200 entreprises privées, collectivités locales et associations autour d’une ambition commune pour le tourisme français.
Atout France déploie ces missions à l’international, grâce à un réseau de 33 bureaux répartis dans 30 pays.
Profil du Poste
Formation: Undergraduate degree
Expérience en marketing et communication digitale (site web, réseaux sociaux,…)
Connaissance de l’édition (aspect rédactionnel et commercial) Technicité et compétences requises
Langues : coréen et français (capacité rédactionnelle en coréen)
Connaissance du marché coréen et de ses spécificités
Connaissance de l’écosystème digital, de ses innovations et capacités créatives
Qualités d’organisation, autonomie, sens du commercial et culture économique
Date de prise de poste: Immédiate
Lieu de travail: ATOUT France -France Tourism Development Agency.
Korean Air Building 41-3 Seosomoon-Dong, Joong-Gu, Séoul 100-813
Telephone 776 9142
Contrat. CDI local.
Salaire à déterminer.
Merci d’envoyer vos candidatures comprenant cv et lettre de motivation en français (et/ ou anglais)par mail exclusivement à
Date limite de dépôt des candidatures : 01 octobre 2016
Voir fiche de poste complète ici.
Date: Oct. 10 (Monday) and 11 (Tuesday), 2016
Venue: Seoul Partners House, Seoul, South Korea (Hannam-daero).
Registration fee: 100,000 KRW (100 US$). Partner fee: 50,000 KRW (50 US$). (check conditions here)
Highlights of the 2016 SSTF
Host: Millennium Destinations
Organizing Partners: Arirang Storytelling, Gastro Tour Seoul, iTravel Master, and Prism Communications.
World Association for Hospitality & Tourism Education and Training (AMFORHT)
Global Sustainable Tourism Council (GSTC)