Millennium Destinations and Corée Voyage signed an MoU for the joint promotion of sustainable tourism and ecotourism in South Korea for the French-speaking markets.
Promotion of Korea to French-speaking Travellers
Both established in Seoul, South Korea, and led by French CEOs, Corée Voyage, a Destination Management Company (DMC) organizing, implementing and selling events, activities and tours in Korea, and Millennium Destinations, an impact company specialized in sustainable tourism development, management and marketing, signed a Memorandum of Understanding (MoU) to mutually promote sustainable tourism and ecotourism in Korea.
In particular, the two companies will jointly design, develop and operate value-added ecotourism experiences and products directed to Corée Voyage's core targets, the French-speaking travellers in Korea and overseas.
This partnership not only intends to highlight the remarkable yet underrated natural and cultural assets of Korea but also build on the growing interest for outdoor, nature-based activities as a result of the COVID-19 pandemic. Moreover, the partners will put a special emphasis on the benefits for the local communities.
Korea Promoting the Sustainable Development Goals
Although South Korea may not be strongly associated with sustainable tourism and ecotourism, the fourth Asian economy has been actively involved in several sustainable development initiatives over the past decades. The capital city Seoul is hosting several international NGOs and intergovernmental organizations such as the Global Green Growth Institute, the Green Climate Fund, the Global Social Economy Forum, just to name a few.
Last year, the Global Sustainable Tourism Council (GSTC) established its Asia-Pacific office in Seoul. On November 9 & 10, 2019, Felix KONG, Founder & CEO of Corée Voyage attended the GSTC Sustainable Tourism Training Programme in Seoul, hosted by Millennium Destinations. He received a Certificate in Sustainable Tourism after successfully completing the official exam.
This 2-day training program was an opportunity to explore GSTC's sets of criteria for destinations and businesses such as hotels and tour operators. It included presentations by Randy DURBAND, CEO of GSTC, Dr. Mihee KANG, Director of the GSTC Asia-Pacific Office, Catherine GERMIER-HAMEL as GSTC Trainer.
Sustainability and Francophonie in Motion
In 2015 and 2016, Corée Voyage and Millennium Destinations collaborated within the framework of the France-Korea Year celebrating the 130th anniversary of diplomatic relations between the two countries.
Together, they designed an international, cross-cultural ecotour aimed at encouraging responsible hiking and trekking while promoting French and Korean mountain destinations.
This project led to the organization of a special hiking event in March 2016 during the Francophonie Week in Seoul, followed by the launch of the Millennium Hikers initiative by Millennium Destinations.
Since then, several Millennium Hikers events took place in Korea, together with public and private partners, including the Institut Français de Séoul (Seoul French Institute) and Decathlon Korea.
In December last year, Catherine GERMIER was invited by Corée Voyage to talk about sustainable tourism for its podcast in French Corée Voyage Show.