As part of the annual celebration of "Fête de la Francophonie" in Korea, the French-Korean Chamber of Commerce and Industry - FKCCI, hosted its "2019 Francophonie économique" seminar under the theme of "Sustainable Development and Climate Change".
The event was organized in partnership with the Institut français de Séoul, and the Cercle des entrepreneurs francophones en Corée (CEFC), and included presentations by the Ambassadors of Cambodia, France, and Rwanda in Korea, and representatives of the Embassy of Côte d'Ivoire, as well as companies and the Green Climate Fund.
Catherine GERMIER-HAMEL was invited as President of CEFC and Founder & CEO of Millennium Destinations to speak during Session 2 - Business focus. She introduced Millennium Destinations and its services and solutions in the field of sustainable tourism development and promotion, with a focus on French-speaking countries. She also mentioned the efforts of the Organisation internationale de la Francophonie and the Institut de la Francophonie pour le développement durable, especially in developing countries and small island states.
Fête de la Francophonie
Organized in Korea for more than 10 years, the Fête de la Francophonie features more than 100 events in the areas of culture, sports, business, etc. promoting the French language and the cultural diversity of French-speaking countries. In 2018, more than 10,000 participants participated to share these many moments of conviviality and, according to the Observatoire de la langue française, nearly 40,000 students learn French in South Korea.
Created in 1970, the International Organisation of La Francophonie - OIF represents one of the biggest linguistic zones in the world, with a membership of 84 States and governments (including 26 observers) representing over one-third of the United Nations’ member states and a population of over 900 million people, including 300 million French speakers.
On March 16, 2019, the General Assembly of AMFORHT unanimously approved the Republic of Korea as the host country of its 2020 World Annual Forum.
The World Association for Hospitality & Tourism Training and Education - AMFORHT hosted its 23rd World Forum in Paris, France on March 14th to 16, 2019, under the theme “Education and Tourism, Change the Future Through Actions”. The event marked the 50th anniversary of the Association.
Catherine GERMIER-HAMEL, AMFORHT Delegate for South Korea, and Founder & CEO of Millennium Destinations, attended the Forum together with Amb. DHO Young-Shim, Chairperson of the Seoul-based International Charity Foundation, in order to submit the proposal of South Korea to host the 24th AMFORHT World Forum.
On March 15th, around 150 participants from over 30 countries gathered at Hotel Lassay, Residence of the President of the French National Assembly, for the opening ceremony of the Forum.
Several high-level personalities were invited by AMFORHT President, Mr. Philippe FRANCOIS to give a speech to the audience, including: Mr. Jean-Baptiste LEMOYNE French State Secretary of France to the Minister of Europe and Foreign Affairs, in charge of Tourism, Lamia BOUTALEB Morocco State Secretary of Tourism of Morocco Ms. Pascale FONTENEL-PERSONNE, French Lawmaker – President of the Tourism Committee of the French Parliament, Mr. Francesco FRANGIALLI, AMFORHT Non-Executive Chairman – Honorary and former Secretary-General of the World Tourism Organization (UNWTO), Dr. Taleb RIFAÏ Jordan, former Secretary-General UNWTO, and Amb. DHO Young-shim, as well as representatives of many prominent education, training, tourism and/or institutions from the public and privates sectors.
The afternoon was dedicated to a series of conferences and panel discussions focused on education and training in tourism and hospitality, with the necessity to take into account the specific learning needs and profiles of Millennials.
The day was concluded by a celebratory dinner a the application restaurant of CFA Médéric Ecole Hôtelière de Paris.
During AMFORHT General Assembly on March 16th, Catherine GERMIER-HAMEL introduced South Korea as a top MICE (Meetings Incentives Conventions and Exhibitions) destination. After all participating members unanimously approved the candidature of the Republic of Korea as host of the 24th AMFORHT World Forum in 2020, AMFORHT President officially handed over the flag of the Association to Amb. DHO Young-shim.
The 24th AMFORHT World Forum, the first one in Asia, would take place in Seoul in May 2019, and would be the first one in Asia, hosted in Seoul in May 2020, and many delegates have already expressed their strong interest in being part of it.
An initiative of UNWTO, AMFORHT was launched 50 years ago in France and is recognized as the key international network for vocational training and higher education programs and research in tourism and hospitality.
A UNWTO Affiliate Member, AMFORHT was granted a special consultative status by the United Nations in 2017.
As of today, AMFORHT is serving over 650 active members, supporters and business partners from 64 countries, mostly in Europe but not only, including educational and training institutions, public and private organizations and professionals from the travel and tourism industry, as well as national and international entities from related sectors.
On February 25 to March 4, 2019, the Herost team undertook a pilot mission in Chiang Mai, Thailand.
Since Oct. 2018, the Herost project has been developed by Catherine GERMIER-HAMEL, Founder & CEO of Millennium Destinations, and Louis HAAG, Managing Director of GreenBIM Engineering, as a global community-based tourism (CBT) platform including a digital marketplace for sharing CBT experiences, and associated services such as strategic and operations consulting and training. Thailand was selected as pilot country for the implementation of the project, whereas the Great Mekong sub-region was selected as pilot region.
With the support of Ms. Jaranya DAENGNOY, Director of the Thailand Community-Based Tourism Institute (CBT-I) in Chiang Mai, Catherine and Louis started their mission with a one-day trip hosted by the CBT Tailue Luangnue group, on Feb. 27. 2019.
The program included several CBT experiences such as: making Kao-Kab, a staple Tai lue food and snack, visiting a local workshop producing wooden figurines to be sold as souvenirs, understanding the design and fabrication process of the figurines, and then painting them, cooking a traditional Thai meal, making Tai Lue's style bag, dressing with Tai Lue costumes, etc.
The trip was concluded by a discussion with the CBT group leader, to learn more about the Tai lue’s history and traditional ways of life and understand the needs, expectations, and challenges of the CBT group in the process of designing, developing and marketing CBT activities, and involve other members of the local community.
On Feb. 27 to March 2nd, 2019, the Herost team attended the 2019 GSTC Asia-Pacific Sustainable Tourism Conference in Chiang Mai, hosted by the Global Sustainable Tourism Council - GSTC and DASTA, the Designated Areas for Sustainable Tourism Administration (a Thailand Public Authority).
As part of the track "Quality Tourism: Delivering Sustainable Quality Experiences" on March 1, Catherine moderated the panel session "Community Benefit through Tourism", in collaboration with the following panelists:
On March 2, a post-conference tour was organized for the participants in Chom Thong district in Chiang Mai province. Focused on culture, nature, and community-based experiences, the tour included a hiking in Ban Mae Klang Luang, a village inhabited by Karen communities. In 1985, the village replaced opium poppy crops with creative and sustainable crops such rice pad terraces, strawberry fields (hopefully forever), coffee and tea. It has also developed CBT activities including homestays and excursions led by trained local guides.The tour continued with a lunch at the Royal Agricultural Station, an excursion at Doi Inthanon National Park, and a visit of the great holy relics pagodas Nabhamethanidol and Nabhapolbhumisiri.
On March 3, the Herost team had a meeting with Guilherme (Gui) BROTTO, Permaculture Designer at The Little Urban Farm. Originally from Brazil, Gui is currently living in Chiang Mai and is travelling across the world to promote several projects aimed at regenerating the planet, especially through education and awareness-raising, but also the promotion of innovative products such as the beeswax wraps produced by Superbee, providing an eco friendly food storage alternative to plastic wrap.
Herost mission also included local food experiences together with Mr. Vincent VICHIT-VADAKAN, Bangkok-based journalist specialized in food, travel and lifestyle, and travel blogger Jennifer RYDER JOSLIN.
Herost is still in development stage, and we are currently gathering positive energies and creative initiatives to make our planet a better place to live, travel, and enjoy transformative, fair experiences. You too can be a Herost, do not hesitate to contact us to be part of the journey!