We, as individuals or organizations, all have the potential to shine and to enlighten our world. The inner spark that can transform us into influencers, celebrities, advocates, or gurus, is within all of us. But how can we unleash the power of our personal and business brands?
And, what purpose will motivate and irradiate our journey towards achievement and fulfillment?
On Nov. 22 and 23, 2018, U.K.-based Business of Brand (BoB) School hosted their inaugural class in Korea, aimed at teaching entrepreneurs how to design, build and activate a brand led-growth plan.
The class was hosted by Seoul-based agency Asiance, and Catherine GERMIER-HAMEL, Founder & CEO of Millennium Destinations was part of this maieutic (and even chaotic) expedition.
After this two-day process, she was able to declare the purpose of Millennium Destinations, which is (roughly) : "to connect people and communities together to reach harmony and progress".
Read the Korea Times' article here : BoB School seeks to raise brand awareness among entrepreneurs