Millennium Tours have been designed as theme-based tours offering sustainable & smart experiences in urban and rural areas, with a strong cultural and artistic value. Objectives:
To increase the awareness, knowledge and understanding of sustainable development, CSR (Corporate Social Responsibility) and other global issues by tourists and tour operators;
To disseminate successful sustainable tourism / ecotourism initiatives and practices around the world through pictures, videos, and other visual supports;
To generate new jobs and income opportunities for SMEs in target destinations, with a special focus on women, young entrepreneurs and social businesses.
They are operated through our network of partner travel agencies. The tours are open to anybody interested in exploring the concept and applications of sustainable and smart destinations.
Millennium Hikes: sustainable, international and intercultural hiking / trekking experiences in mountain destinations Ecovision Tours: photography tours promoting sustainable tourism / ecotourism in rural and urban areas around the world Sustainable & Smart Seoul Tours Millennium Forest Healing Millennium Food Tours: organic food tours, farm tours, fermented food tours aimed at promoting sustainable food production & consumption Millennium Pilgrimages
launching event of the Ecovision Tours pilot program through a fam tour for a small group composed of amateur photographers, leaders of photography clubs, travel agents interested in selling Ecovision Tours, journalists of photography / travel magazines, etc., and partners and sponsors (existing and potential) of the Ecovision Tours project;
Evaluation of the Ecovision Tours pilot program and finalization.
Marketing and promotion of the Ecovision Photo Tours program in South Korea
select a South Korean travel agency to market the Ecovision Tours, with a special focus on corporate groups, within the framework of CSR activities.
design and implement a marketing and PR plan for the Ecovision Tours, including online and offline exhibitions, in South Korea and overseas, in collaboration with selected travel agency, as well as partners and sponsors;
design a brochure, and other PR materials;
design and an Ecovision Tours website / blog to promote the Ecovisions Tours initiative and products, educational contents, partners and sponsors, forums and communities, etc.
Management, operation and monitoring of the Ecovision Tours program
Build a database of Ecovision Tours participants, partners and sponsors
Use the website to evaluate and promote the tourism experience.
Replicability and Scaling Up Replication of the Ecovision Tours in overseas target destinations
identify target destinations and assess their potential as Ecovision Tours destinations through documentary research and analysis, interviews and field surveys;
build an international network of local partners, photographers and sponsors to operate, market and promote the Ecovisions Tours in target destinations
identify and train future Ecovision Tours guides and operators,
design and test the Ecovision Tours in the target destinations;
organize fam tours to lauch and proote the Ecovision Tours in target destinations.
organize online / offline photography exhibitions after the fam tour, in collaboration with partners and sponsors.
Depending on the number of participating destinations and size of the network of participants and tour operators, the project may evolve towards the development of an international labeling scheme for sustainable photographic tours, as well as a certification program for Ecovision Sustainable Photographers, including 4 levels: basic, intermediate, advanced and experts. Project beneficiary targets (direct and indirect)
Destination Management / Marketing Organizations, National Tourism Administrations and boards
Local communities in the target destinations
Tourism industry suppliers, and particularly SMEs, cooperatives and associations run by women and young entrepreneurs
Photographers as consumers of the Ecovisions Tours
Rationale and benefits for the project beneficiaries
Photography tours, workshop and trips are becoming increasingly popular around the world, and clubs of amateur photographers are flourishing.
This form of special interest tourism can be compatible with the principles of sustainable tourism / ecotourism as long as photographers follow a certain set of rules, and respect the natural and socio-cultural environments of the visited destinations.
The targeted segment of amateur photographers usually have a high purchasing power.
Ecovision Tours project can generate jobs and revenues for the host community, directly through the selling of services and products, and indirectly through financial and in kind donations.
By giving the target destinations a worldwide exposure, the Ecovision Tours project can also contribute to build community pride, with a positive impact on the preservation of their cultural values.
Whereas Ecovision Tours participants increase their knowledge both in the fields of photography and sustainable development, they spend more time in the destinations and have a better interaction with the host communities.
Ecovision Tours participants also have the opportunity to promote their work internationally.
Ecovision Tours will be designed to have low impact on the host destinations and respect their carrying capacities.
Project synergies The project will create synergies with actions plans and development strategies of countries and national tourism administrations. Since photography is centered on light and therefore on energy, Ecovision Tours also intends to promote sustainable energy production and consumption, while supporting the spreading of renewable energies, and particularly solar power, in the target destinations. The project intends to adopt a cross-sectoral multi-stakeholder, transparent and participatory approach, involving governments, international organizations, NGOs, private sector, associations and academia, consumers etc.
Travel Agencies, tour operators and other tourism professionals
Private companies within the framework of their Corporate Social Responsibility (CSR) activities, airline companies, companies selling digital, hybrid, film cameras, Smartphone, tablets, companies of the energy sector etc.
Governments (national, regional or local): ministries of tourism, culture, environment, embassies, etc.
International organizations, foundations, associations involved in sustainable tourism, ecotourism, sustainable development, cultural cooperation, visual arts, etc.
Photography clubs, groups
Press: photography magazines, travel magazines
Co-creating sustainable & smart experiences
CONTACT Executive office: Huam-ro 34 Gil, 50 Yongsan-gu, Seoul 04327 - South Korea