On May 25, 2017, Catherine GERMIER-HAMEL, Founder & CEO of Millennium Destinations delivered a presentation titled "Korean Outbound Tourism Market: from Mass to Niches" to the members of ANTOR, the National Tourist Offices and Representatives in Korea.
South Korea recorded 22,183,190 international departures in 2016 (+ 14,9%). The market is still growing and maturing, with a big potential for non-Asian destinations (which still account for over 70% of outbound tourism).
Catherine GERMIER-HAMEL gave a lecture on May 22, 2017 on "Trends in Marketing & Sales in the Hospitality Industry" (or the Art of Converting strangers into Committed Community Members), at SIHOM - Sol International Hotel Management Dept., Sol International School at Woosong University in Daejeon, South Korea.
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