Within the framework of its activities aimed at promoting sustainable tourism in Colombia, Millennium Destinations attended the Colombia Travel Mart 2021.
Following its fruitful participation in the Colombia Nature Mart 2020, Millennium Destinations attended the Colombia Travel Mart (CTM) as buyer from South Korea. The event was co-hoted by the Ministry of Trade, Industry and Tourism and ProColombia, and took place virtually on April 28 to May 4, 2021.
This year, the largest tourism event in Colombia involved 162 Colombian companies and 315 travel businesses from 35 countries, including several from Asia.
Catherine GERMIER-HAMEL, Founder & CEO of Millennium Destinations, was invited by the Seoul office of ProColombia to participate in the business matchmaking forum on May 3 to 5. She had meetings with representatives of 15 businesses and NGOs offering a variety of tourism-related services and experiences across Colombia.
This was an opportunity to introduce the Herost platform, developed by Millennium Destinations as an online travel guide and toolkit promoting tourism experiences that have a positive impact on the local communities and their environments. As of today, almost 40 experiences in Colombia have been listed in Herost.
Sustainable tourism development is a national priority for the second most biodiverse country in the world where many initiatives have benefitted indigenous communities.
"We are committed to the recovery of tourism, and this business forum was the opportunity to strengthen our offer in countries where Colombia is beginning to have a presence, but also in distant markets. We have 18 participants from Asia, for example," said ProColombia president Flavia Santoro.
"We identify interest from companies in these destinations that have seen how Colombia has prepared itself for the current situation and how we are offering high-quality, sustainable, and reliable experiences," she added.
About 40 percent of the countries participating in the business forum included the United States, Mexico, Ecuador, Peru, and Argentina, which are priority destinations for Colombia’s promotion, in addition to markets such as India, South Korea, the United Arab Emirates, and China, which are part of Colombia’s commitment to diversify its offer.