Millennium Destinations proudly supports the "Beyond the Great Horizon" initiative, aimed at raising awareness of the contribution of tourism to the global development agenda, though this quite enthralling audiovisual creation.
Caution: watching this video repeatedly can lead to benign addiction.
Pacific Asia Media release - October 2017:
BEYOND THE GREAT HORIZON
Travel. Enjoy. Respect.
As part of the United Nations International Year of Sustainable Tourism for Development (IY2017), a new video with a focus on Asia Pacific has been released to help convey the message of how tourism can contribute to the complexity of the universal 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs)
Tourism as a pillar in achieving the 17 Sustainable Development Goals (SDGs). It can contribute to all 17 Goals through its impacts on fighting poverty, promoting decent jobs, improving gender equality and the livelihoods of young people or the fight against climate change.
The short (3.5 minutes) video was the concept of Steve Noakes, a leading advocate for sustainable tourism in the Pacific Asia region and Dr. Ong Hong Peng, former Secretary General of the Ministry of Tourism & Culture Malaysia. In his new role as Chairman of the National Academy of Arts, Culture and Heritage, (ASWARA) Malaysia, DrOng was able to draw upon the creative and technical skills of the Kuala Lumpur based academy.
The idea evolved from the 11th UNWTO Asia Pacific Executive Training Programme on Tourism Policy and Strategy organized in collaboration with the Papua New Guinea Tourism Promotion Authority from 20 to 23 of March in Port Moresby, Papua New Guinea. The theme of the four-day training program was "Sustainable Tourism for Development", in support of the 2017 International Year of Sustainable Tourism for Development. The training program involving senior executives from some 18 Asia Pacific nations was led by Steve Noakes and Dr. Ong Hong Peng.
Steve Noakes said: ‘While in some key parts of the travel and tourism industry progress has been made towards more sustainable, cleaner and low carbon development of the sector within its complex supply chains, there remains much more to accomplish.’
He considers that in most destinations, there needs to be a wider understanding and uptake of more sustainable approaches in planning, policy and implementation in tourism design and operations.
He added: ‘There’s also the opportunity to engage consumers in actively promoting the shift towards more sustainable consumption and production patterns’