Millennium Destinations and Decathlon Korea Unite to Promote Responsible Hiking
A knot tied in the rain never comes undone.
On Aug. 22, 2020, while monsoon rain was pouring outside Starfield Shopping Mall in Goyang City, located 17km away from Seoul, Pierre Lebrun, Store Manager of Decathlon Korea and Catherine GERMIER-HAMEL, Founder and CEO of Millennium Destinations signed a promising partnership agreement.
Through this agreement, the two organizations will join hands (and feet) for the preparation, implementation, and promotion of events and projects in South Korea aimed at promoting responsible hiking, trekking and walking, particularly though the Millennium Hikers' community of Hikers Who Care.
Whereas hiking has long been a hugely popular activity in Korea for older generations in a country with 75% of its land covered by mountains, hiking trails have been recently invaded by Millennials who have become hooked on hiking amid the COVID-19 pandemic, and are craving for safe exercise, fresh air, great food on the top and instagramable scenic views.
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