Presentation on the South Korean Outbound Tourism Market for the Austria National Tourist Office

With Michael Tauschmann, Director of the Austrian National Tourist Office in Japan

Catherine GERMIER-HAMEL gave a presentation on the South Korean Outbound Tourism Market for a special event hosted by the Austria National Tourist Office in Tokyo on Sept. 5, 2017 in Seoul, South Korea. Demand for long haul destinations is strong in South Korea, with interesting opportunities in the field of theme-based tourism, including hiking / trekking tourism with cross-cultural experiences.